What does ‘Chronologie’ mean?
For us, the compound word Chrono-logie signifies an abstract space where the science of time meets the art, logic and philosophy of luxury.
Chronos, Time, as a philosophical notion, physical dimension and measurement of change, and Logos, as thought, reason and creation, constitute two fundamental conceptual entities that accompany human existence since its very beginning. Through this perpetual transition from past, to present, to future, we perceive and experience time – the time that our luxury watches indicate and measure – as the idea and concept of space enters the realm of pure consciousness.
This is the reason why a watch, essentially an instrument for measuring time, can nowadays acquire a new dimension and represent a symbol; a symbol not only of power, prestige, success, and opulence, but also a symbol of high aesthetics. It is our goal to transform this unique conception of time into a rich, tangible experience – into luxury on hand.